Free Reports
Welcome to your resource for fresh, new consumer and agent reports designed to ensure that you ALWAYS have the right collateral marketing piece to help you successfully grow your business.
You’ll find new additions to this page each month, so we invite you to bookmark us today and visit often to download your new reports!
Below you’ll find powerful free reports, tips and strategies for each as well as corresponding direct response postcards. Print a stack of these reports to give to clients, use as a ‘leave-behind’ piece for listing appointments, as an incentive for buyers to come into the office or as a collateral piece you can email in return for home buyer and seller’s valuable email addresses!
Got an idea for a FREE REPORT you'd like to see? Contact us today at pmc@prospectsplus.com!
Six Tips for Selling Your Home in a Shifting Market
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When the national news is a constant barrage of "market watch" negativity, showcase the positive side of local markets and let homeowners know that sometimes "shifting" can be a benefit to them. Let all those would-be sellers still "holding their breath" and waiting for a change know that you're available to answer their questions and help them make an informed decision.
Target Audience: Current homeowners that have been in their homes at least five to seven years, and your sphere of influence list.
Click here to search our data now!
Mailing Frequency: Every 30 days for best results.
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Fence Sitter Series cards:
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Seven Must Know Facts About Short Sales and Foreclosures
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Thousands of agents per month are training to become distressed property experts and for good reason! With a national average of one in seven homeowners unable to make their mortgage payments, the need for qualified advocates has never been greater. Start reaching out to homeowners in trouble in your market area today with our easy to order, cost-effective direct mail postcards which offer this special free report just for them.
Target Audience: Your Sphere of Influence and farm area. Next, look for communities with high turnover and current foreclosure rate. Our nationwide bank of consumer data is available to aid you.
Click here to search our data now!
Mailing Frequency: Every 21-45 days for best results.1
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Short Sale and Foreclosure Series cards:
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Everything You Need To Know
About the New Home Buying Tax Credit Extension
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More than 4.2 million consumers are expected to take advantage of the Home Buying Tax Credit before it runs out April 30, 2010.2 Getting your big piece of this fast-paced market will require strategy, branding and consistency in your marketing. We’re making it easy for homebuyers to find you with this valuable free report and our series of ten tax credit postcards designed to brand you as the turn-to agent in your area.
Target Audience: Local renters and current homeowners that have been in their homes at least five years. Both demographics are eligible for the tax credit. Get a list today by searching our nationwide database. Get started now!
Mailing Frequency: With time running out, you may wish to consider sending this series every two - three weeks for best results.
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Tax Credit Series cards:
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For Sale By Owner First Aid
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Sometimes working with FSBOs requires a “make a friend first and a sale later” philosophy. Eager for valuable information, they’ll turn to you for the help they need when you offer this report. Couple this report with our time-tested, result-producing FSBO direct mail postcards and you’ve got a winning hand!
Target Audience: Area FSBOs found in the paper or you may wish to try LandVoice, where you can sign up to have leads dropped in your inbox everyday. We even have an automated version of FSBO marketing available here.
Mailing Frequency: Every 4-7 days for effective branding as FSBOs and Expireds tend to move quickly.
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For Sale By Owner Series cards:
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Five Keys to Selling Your Home Sooner
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This quick report offers five great ways to improve the marketability of their home and view you as the expert in your area! It’s a great postcard to offer to area Expireds who are wondering why their home didn’t sell and a great “foot in the door” strategy for helping them know you’re a resource they can trust.
Target Audience: Area Expireds
Mailing Frequency: Expireds tend to move quickly so be sure to send every 3-5 days for the first few weeks after they expire and follow up with a phone call!
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Expired Listing Series:
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Four Questions You Should Ask Every Buyer
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This is a great report for FSBOs still considering selling on their own. It spotlights the “what they don’t know about selling in today’s market can hurt them” reality. Use in conjunction with our powerful direct response postcards for FSBOs and you’ll brand yourself as the go-to agent for this market niche!
Target Audience: Area FSBOs found in the paper or you may wish to try LandVoice, where you can sign up to have leads dropped in your inbox everyday. We even have an automated version of FSBO marketing available here.
Mailing Frequency: Every 4-7 days for effective branding as FSBOs and Expireds tend to move quickly.
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For Sale By Owner cards:
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BusinessBASE™ System for Building Your Book of Business
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Download Agent Edition
Download Broker Edition
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Branding yourself as the agent to turn to in your market area takes consistency, timeliness and the right “touch.” Tap into this one simple system that can keep your career and referral base on track! It leverages the 3-7-27 Law of Prospecting says that in order to truly become top of mind for area customers it takes THREE contacts for them to recognize your name, SEVEN contacts for them to put your name with your business and TWENTY SEVEN to truly become a brand name. This free BusinessBASE solution will help you grow your book of business effectively both in the short term and for career longevity!
Target Audience: Your Sphere of Influence and farm area.
Mailing Frequency: Choose from one of our simple, smart series to easily and affordably “touch” your clients every 30-45 days.
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Sphere of Influence Multi-Series:
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Ten Ways to Prospect To and Support Local PTAs
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More than just a marketing strategy, this report is for you! Thousands of agents yearly successfully find their “niche” working with local school communities. This free REALTOR report walks you through how to build a powerful referral network in your market by partnering with school PTA and PTSA boards and leveraging this tight-knit group to do great things for area children and educators, all while creating customers for life!
Target Audience: Area Teachers
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Top Ten Checklist for Choosing a REALTOR
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There’s a lot of competition out there, and consumers are savvier than they’ve ever been. This is a great checklist to put on your website or offer to consumers who state they want to shop around for an agent. It tells them you're not afraid of the competition and that you're confident that the services you provide will always create the results they're looking for!
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Once you've downloaded the reports, Click Here to use our automated Tax Credit postcard campaign to send to first time homebuyers in your area! It's easy AND affordable!
1 As recommended by the Direct Marketing Association
2 According to the National Association of REALTORS®
